At the launch of the first festival, we chose the following motto: 'If you get to know it, you will love it, and if you love it, you will take care of it.' This underlying message does not only apply to the constructed cultural heritage but also to natural heritage, and cultural programs. That is why we organize an artistic performance, a concert, a theater play, a panel discussion, or a book launch every year. Hopefully, more and more people will adopt this approach, and that is why we find it important to reach out to younger people too.