The Á-Lom project is fully aligned with Charity Taxi's mission, as it bridges the gap between surplus and need. As with our core activity, we promote material donations. Moreover, as far as we know, there is no other organization in the country that would have run a campaign of this magnitude on furniture donations because nonprofit organizations usually cannot bear its costs and logistics. The innovation of the project is that no storage place is involved. In contrast to our usual donation collections, the beds are delivered directly to the supported municipalities. The success of the project is based on our huge campaign, during which we managed to shoot a campaign movie with the help of a professional film crew.